About collaborative ads

Apple has announced changes with iOS 14 that will affect how we receive and process events from tools such as the Meta pixel and SDK. Once these changes have taken effect, the event sources connected to the assets that your partner shared with you may need to be updated. Your partner has been notified about these impacts and may be asked to make changes that could affect your campaigns.

Collaborative ads allows brands that sell products through retailers and merchants to run direct sales campaigns.

Your retail partner shares a segment of their catalogue, called a catalogue segment, with your business. You can run Meta Advantage+ catalogue ads (formerly known as dynamic ads) with this catalogue segment using the Awareness, Traffic or Sales objectives. You can retarget your products to people who have interacted with them on the website or app of your retail partner.

You can use collaborative ads to:

• Run ad campaigns, such as Advantage+ catalogue ads, to drive sales of your products on participating websites or apps of retailers.
• Run campaigns to drive traffic exclusively to your partner's website or app.
• Build large prospecting audiences from awareness campaigns and leverage them for use in Sales objectives
• Measure your sales and other conversion events that happen on the website or app of your retail partner.

To discover participating retailers in your region that sell your products, or to learn about retailer eligibility, visit the retailer directory or contact your Facebook sales team.