About Meta ads placements

Some ad placements are still in development and may not yet be available in certain geographic locations.

The places where you can run your ads are called placements. Depending on the objective that you choose when you create your campaign, your ads can appear on Facebook, Messenger, Instagram and Meta Audience Network. Available placements are determined by your ad type and settings. Not all placements are available for every ad.

Multiple placements increase the number of people who can see your ad and can improve ad results. Adding more placements does not increase the cost of your ad. Ads created by boosting a post from your Facebook Page or profile will be opted in to multi-advertiser ads by default. You can opt out in Ads Manager.

We group placements by how people experience your ads across Meta technologies. For example, people have similar experiences with your Stories ads on Facebook, Messenger and Instagram.

We recommend that you choose the Advantage+ placements (previously known as automatic placements) setting for your ads because it allows our delivery system to make the most of your budget. Learn more. However, you can Choose ad placements instead. Learn more about the benefits of Meta Advantage+ placements.

These are the placements available across Meta technologies:

• Facebook Feed: Your ads appear in the desktop Feed when people access the Facebook website on their computers. Your ads appear in the mobile Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.
• Instagram feed: Ads run in the mobile app and on desktop and mobile web.
• Instagram profile feed: Your ads will appear within the feed view of public Instagram profiles of people aged 18 and over. Meta's delivery system will place your ads in profiles where they're likely to perform best.
• Facebook Marketplace: Your ads appear in the Marketplace home page or when someone browses Marketplace in the Facebook app. Learn more about ads in Marketplace.
• Facebook video feeds: Your video ads appear between organic videos in video-only environments in Video and Facebook Feed.
• Facebook right column: Your ads appear in the right column on Facebook. Right column ads only appear to people browsing Facebook on their computers.
• Facebook Business Explore: Your ads appear in Facebook Business Explore when someone taps on a business post header or comments in mobile Facebook Feed. Learn more about ads in Facebook Business Explore.
• Instagram Explore: Your ads appear in the browsing experience when someone clicks on a photo or video. Learn more about ads in Instagram Explore.
• Instagram Explore home: Your ads appear as a tile in the Explore grid with other recommended content. Learn more about ads in Instagram Explore home.
• Messenger inbox: Your ads appear in the Home tab of Messenger. Learn more about ads in Messenger.

• Facebook Stories: Your ads appear in people's stories on Facebook. Learn more about ads in Facebook Stories.
• Instagram Stories: Your ads appear in people's stories on Instagram. Ads run in the mobile app and on desktop and mobile web. Learn more about ads in Instagram Stories.
• Messenger Stories: Your ads appear in people's stories on Messenger. Learn more about ads in Messenger Stories.
• Instagram Reels: Your ads appear in the Reels tab on Instagram. Learn more about ads in Reels.
• Facebook Reels: Your ads appear in the Reels tab on Facebook. Learn more about ads in Reels.

• Facebook in-stream videos: Your ads appear in video on demand and in a selected group of approved partner live streams on Facebook.
• Ads on Facebook Reels: Reach people with banner or video ads as they watch reels. Learn more about ads in Reels.

• Facebook search results: Your ads appear next to relevant Facebook and Marketplace search results.
• Instagram search results: Your ads appear in the search results when people enter a keyword search term into the search bar in the Instagram app.

• Messenger sponsored messages: Your ads appear as messages to people who have an existing conversation with you in Messenger. Learn more about sponsored messages.

• Audience Network native, banner and interstitial: Your ads appear on apps on Audience Network. Learn more about banner ads, interstitial ads and native ads.
• Audience Network rewarded videos: Your ads appear as videos that people can watch in exchange for a reward in an app (such as in-app currency or items). Learn more about rewarded video.

• About the delivery system: placements
• Choose placements for an ad
• Available ad placements for marketing objectives
• Best practices for using manual placements in Ads Manager