Meta Business Help Centre

About Meta Audience Network

In mid-April 2023, Instant Articles will no longer be available. Until then, you still have access to insights and monetisation related to your Instant Articles. From 14 October 2022, only existing partners have access to Instant Articles.

Meta Audience Network extends people-based advertising beyond Facebook. With Audience Network, publishers can make money by showing ads from Meta advertisers in their apps.

To start monetising, you need to add your details to Monetisation Manager, a tool in Meta Business Manager for tracking and managing your monetisation with Audience Network.

Introduction to Audience Network

If you're new to Audience Network, learn more about how to monetise your app below.


Set up Monetisation Manager

To start monetising, you need to add your app details to Monetisation Manager, a tool in Business Manager for tracking and managing your monetisation with Audience Network.

If you've been working with Audience Network for some time, you'll need to move your apps from waterfall to bidding to monetise with us.


Measure your performance

In Monetisation Manager, you can view the performance of apps that you're monetising with Audience Network.

Analyse your performance by filtering by property, platform, country and display formats. Each chart can be customised to show different metrics you care about.


Monitor your ad experience

As an app developer or publisher, you should provide a good ad experience for your users. This means both complying with our policies and creating opportunities to display ads effectively at the right moment. This is the best way to generate conversions, enhance your performance and increase the quality of clicks within your app.

Learn how to use our tools to monitor the quality of your ad experience in your app.


Manage payments

To start making money using Audience Network, you must provide your payment details. You can add and update payment information in Monetisation Manager if you're an admin of the financial entity and a property manager of your app.


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