About call-to-action ads

A call-to-action ad promotes your Page's call-to-action button. The button encourages people to take an action that is important to your business, such as booking appointments or shopping on your website.

For example, if you add the Shop now button to your Page, the button encourages people to shop. The corresponding call-to-action ad promotes the Shop now button to a wider audience.

Browse the categories below to select the right call-to-action based on your business goals.

Note: If you want to accomplish a different goal, you may need to create a different ad from your Page.

Book

• Business goal: You want people to schedule appointments or make reservations through your Page.
• Call to action: Book now

Contact

• Business goal: You want people to contact you on Messenger or through another form of contact, such as email or phone.
• Call to action: Call now, Contact us, Send email, Send message or Sign up

Download

• Business goal: You want people to download your app or play your game.
• Call to action: Play game or Use app

Learn

• Business goal: You want people to watch an informational video or read more about your business on your website.
• Call to action: Learn more or Watch video

Shop

• Business goal: You want people to shop on your website.
• Call to action: See offers or Shop now