Transitioning from Audience Insights to Meta Business Suite Insights

Meta Business Suite may not be available to you. If you don't have access, you'll be redirected to Meta Business Manager for insights.

Audience Insights will no longer be available starting from 1 July 2021. Instead, we recommend that people use Meta Business Suite Insights, which is a tool that allows you to access your audience insights across Facebook and Instagram. In addition to audience data, you will also be able to view trends and metrics on the performance of your Facebook Page and Instagram business profile.

The audience insights that you will be able to view in Meta Business Suite Insights include:

• Page likes (Facebook only)
• Followers (Instagram only)
• Age
• Gender
• Top cities and countries
• Location
• Interests

In addition to viewing your audience insights, you'll be able to filter and save audiences to use in Meta Ads Manager. You'll also want to make sure that you're logged in to your business portfolio before accessing Meta Business Suite.

• Create a new audience from Meta Business Suite Insights
• About Meta Business Suite
• Create and schedule posts and stories on Meta Business Suite desktop
• About Home in Meta Business Suite mobile app