Meta Business Help Centre

About business ratings and reviews

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When a customer interacts with your ads and then makes a purchase from your business, we may ask them to rate and review their purchase experience. The business ratings and reviews are collected on a Page level.

How are the business ratings calculated

Your business rating reflects customers' overall purchase experience and is an average of the ratings shared by your customers across Meta technologies, weighted by recency and other factors. Only the ratings and reviews that we have not deemed to be in violation of our Community Standards are included in calculating your business rating.

If you want to report a review or respond to a review, learn how to manage your reviews.

Where are business ratings and reviews visible

Business ratings and reviews will be visible within the ads experience. We believe that it will help customers feel more confident about the purchases they make after seeing an ad.

We are also actively looking for other ways to highlight ratings and reviews that can help businesses differentiate from others, as well as help consumers purchase with more confidence. Reviews are not visible to customers until Meta has collected enough unique reviews to help make an overall meaningful rating score.

How to check your business rating

You can find out more about your business rating and manage your reviews in the Ratings and reviews tab in Meta Business Manager or Meta Business Suite. Learn more.

Learn more

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