Create an ad using the Meta Ads Manager app

The Meta Ads Manager app is a powerful tool that allows you to create and manage your ads on the go using your mobile devices. With the Meta Ads Manager app you can view, make changes and see results for all of your campaigns, ad sets and ads directly from your mobile device. You can also create an ad with full functionality, from lead ads to ads that click to message to drive better results for your business.

The Meta Ads Manager app also allows you to customise push notifications and benefit from real-time alerts on ad approvals and timely performance insights. This means that you can stay up to date on the performance of your ads and make adjustments in real time to ensure maximum effectiveness.

1. Go to the Ads Manager app.
2. Tap + Create or the + icon at the top of the app.
3. Select an ad objective to proceed to the campaign level.
4. Tap Campaign name to edit the name, if needed.
5. Tap Budget to edit your daily or lifetime budget and choose your bid strategy. Then, tap Next to proceed to the ad set level.
6. Tap Conversion to select your conversion location.
   Note: The conversion location options may differ depending on the ad objective that you selected in step 3.
7. Tap Schedule to set an end date for your ad.
8. (Optional) Advantage audience is selected by default. Tap Audience to define your audience by including or excluding locations, adding detailed targeting, setting minimum and maximum age and adding languages.
9. (Optional) Tap Placements to toggle off Advantage+ placements, if needed. Advantage+ placements allows the ad delivery system to allocate your ad's budget across multiple placements based on where they're likely to perform best. Then, tap Next.
10. Tap Identity to select the Facebook Page or Instagram account to represent your ad.
11. Tap Ad setup to choose the creative source and an ad format for your ad.
12. Tap Ad creative to select an image or video, add primary text, website link and call-to-action button.
13. Tap Review to proceed to ad preview.
14. When you're ready, tap Publish.

• About the Ads Manager app
• View or change the schedule of your ads in the Meta Ads Manager app
• Edit ads in the Meta Ads Manager app