About carousel ads

The carousel format lets you show two or more images and/or videos in a single ad, each with its own headline, description, link and call to action. To scroll through a carousel, people swipe on their mobile device or click the arrows on their computer screen.

The carousel format can support various business types and needs. You can use it to showcase property, service offerings, events and more.

You can use carousel ads to:

• Feature multiple products that link to different landing pages. Give customers more options and help raise your click-through rate.
• Highlight multiple features of a single product. Show different product angles or details to better educate customers.
• Tell a story. Use images and/or videos in succession to illustrate a compelling narrative.
• Explain a process. Walk people through how your business works step by step.
• Create a larger canvas. Present one large image with all of your cards for an immersive ad experience.
• Sell the benefits. If your business is in the service industry, use images and/or videos to show the benefits to new customers.

You can create carousel ads from Meta Ads Manager or from your Facebook Page. Carousel ads appear in multiple placements across Facebook, Messenger, Instagram and Meta Audience Network.

Carousel ads that appear on Instagram may have custom positioning automatically applied to their media. Custom positioning on carousel ads start the carousel on a card based on people's preferences, while card order and creative remains the same.

After your ad begins to run, you can analyse your results with metrics for carousel ads.

• Create a carousel ad from Meta Ads Manager
• Best practices for carousel ads
• View metrics for carousel ads