About branded content for brands, advertisers, marketers or sponsors

Branded content is a creator or publisher's content that features or is influenced by a business partner for an exchange of value. Creators or publishers are responsible for tagging a business partner's Page when posting branded content.

• Creators include celebrities, influencers or public figures that post branded content.
• Publishers include media companies and entities that post branded content.
• Business partners include brands, advertisers, marketers or sponsors that sponsor branded content.

Learn about branded content on Instagram.