Many drivers don’t have a particular dealership in mind when they look for a new car, so building brand awareness is the crucial first step in reaching this primed audience. What’s more, Western European dealership customers are nearly 3x as likely to say they discover on digital than on television?¹ By using Facebook and Instagram to promote your dealership, you can quickly and easily build trust in your brand.

About half of surveyed new car intenders in Western Europe think buying entirely online is realistic for them,² and when customers are actively researching cars online, transforming awareness into conversions is key. With this in mind, our automotive inventory ads leverage cross-media signals to show relevant vehicles from your dealership to potential car buyers, delivering low-cost-per-lead enquiries in the process. Simply sit back and watch as your ads match the right car to the right customer.

Customer acquisition may be vital to your business, but loyal customer retention is where true business growth resides. 81% of surveyed dealership customers say they want to receive some type of personalized messaging from the dealership after a purchase.³ Reach customers at the right time with the right message using your CRM database to drive sales loyalty.

Give customers a reason to choose your dealership over others by trying our event ads to create excitement around your test drive campaigns, sponsored shows and other key promotional events.