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Measurement
Track campaigns and collect data to measure how your marketing activities are performing and understand return on investment (ROI).
2 mins
How to measure the true value of incrementality.
Harness this useful measurement tool to understand the impact your adverts have on conversion rates.
2 mins
Methodologies for calibrating Your attribution model.
Get an accurate source of truth on which to base your marketing decisions, and use key learnings to constantly adjust your attribution model.
2 mins
Common measurement challenges in B2B advertising.
The path to conversion is not a straight line, and may involve many ads, devices and channels. Here’s how to overcome measurement challenges relating to product, data and resources.
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