Preparing for a Virtual Reality

Before taking the leap and investing in VR and AR, educate yourself on the ins and outs of these technologies. What value will they be bringing to your business and people’s lives? How are other businesses successfully using them to transform their strategies? Are your teams open to change or will you need to demonstrate the benefits through virtual workspaces, like Meta Horizon Workrooms? From here, you can determine whether or not it’s the best move for your business.

Once you’ve made the decision to create a VR and AR offering, make sure your teams understand how it will impact the business and the wider industry. If they’re fully on-board, they will be more likely to keep their eyes on the competition and how they’re using these technologies to their advantage. Their feedback and collaboration will allow you to inform, inspire and influence your VR and AR strategy, ensuring it ladders up to your business goals.

As innovative technologies, both VR and AR are advocates of experimentation. Start small and give yourself the time to try new tools and filters. Let concepting take the twists and turns it needs as you find the best way to express your brand. Remember, we’re only just beginning to explore this new reality, so don’t feel pressured to get it right the first time. Mistakes are likely to be made, but it’s so important to lean into the learning journey and remember that your entire industry is just learning too.

Meta Spark

At Meta, we’ve developed a creative studio dedicated to enriching your AR strategy and deepening the possibilities for connection: Meta Spark. From easy-to-use templates and asset libraries, to advanced customisations and controls, it has all of the features and capabilities you need to build intuitive AR experiences and take your creativity to the next level. To get started, follow our top tips for effectively using Meta Spark:

• Find a great Meta Spark partner or Meta Quest developer to unlock the AR ecosystem
• Follow the Meta Blueprint course to realise the full potential of your AR effects
• Unleash your creativity by drawing and painting in 3D: Tilt Brush, Gravity Sketch
• Take your skills to the next level by building bespoke worlds and games with Unity
• Challenge yourself to go outside of your comfort zone, like taking on this Hackaday project

Oculus Quest

Brands can publish VR content in two ways. “Native apps” provide an experience that must be downloaded from the Meta Quest Store or App Lab. They are generally built for gaming experiences, which require months of development and a thoughtful launch review. “Browser apps”, on the other hand, provide an experience that can be streamed from a website, accessed through the Meta Quest browser. They may be more limited in terms of creativity, but they offer greater flexibility.

As the internet continues to evolve and make way for virtual spaces, a new world is emerging—one we call, the “metaverse”. It’s here that we’re seeing a global community of developers and creators pioneering new experiences and building new layers of context, meaning, and emotion. It’s up to you to position your business at the forefront of this change.