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Create authentic messages

This course teaches you how to plan and create social media content for your business on Instagram.

Create social media content
Plan your social media content

This lesson prepares you to:

  • Describe the primary elements of social media posts.
  • Create posts with different content themes.
  • Create social media content.

What are the elements of social media content?

When you create content on social media, you can use the two primary elements of text and visuals to:

  • Tell your business story.
  • Engage your audience.
  • Connect with new customers.

Lucky Shrub

Lucky Shrub is a one-stop shop for plants, gardening tools and accessories. Its primary customers are families looking for plants and garden services to improve their home gardens and landscaping. Lucky Shrub recently launched an online ordering service through its website, which sells and delivers plants, home decor products and gardening supplies locally. Aditya, who handles all of the marketing for Lucky Shrub, wants to share the news on social media and get more customers to order online, but he doesn't know where to start.

Disclaimer: Lucky Shrub is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses are not intentional.

Lucky Shrub is a garden design store and nursery.

Using different content themes

Now that you're familiar with the two primary elements of social media posts, let's talk about three content themes that can help you tell your business story.

Tips for posting

Captions and visuals can play an important part of social media posts. Let's review some tips that can help you with each.

Writing engaging captions

Creating striking visuals

Key takeaways:

  • A social media post has two main elements: an appealing visual and a caption that tells a story.
  • Use photography tools and techniques to create great images.
  • Use themes to help your content engage, educate and excite.

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