Facebook Blueprint

Course catalogue

Explore courses designed to help you build your digital marketing knowledge and bring your business online.

Prepare to bring your business online

Decide who you want to reach

Map the customer journey

Set marketing goals

Select your social media channels

Tell your business story

Create and manage a content calendar

Create authentic messages

Establish your presence

Stay connected to customers online

Establish your business on Instagram

Bring your business online with Instagram

Help your customers connect to your business on WhatsApp

Attract an audience

Attract an audience on social media

Plan what to post on Instagram

How to make your Instagram content stand out

Get discovered with hashtags

Build relationships

Engage with people and build an audience

Build your audience on Instagram

Communicate with customers on WhatsApp

Go live on Instagram

Get started with civic engagement

Create socially effective content

Maximise reach with Facebook ads

Optimise your effort

Set up digital gift cards for your business

How to use paid online events

How to turn Instagram posts into ads

Host a paid online event using Facebook Live

Use Shops to increase your sales

Get more people to your paid online events

Manage your online presence with Facebook Business Suite

Use Instagram insights to grow your business

Test and learn to make your Instagram ads more effective

Sell your products with Shops on Instagram

Improve your creative strategy

Create ads from your Facebook Page

Tips for creating engaging mobile ads

How to create quality Instagram feed posts

Creative tips for Instagram Stories
Introduction to Facebook apps

How to create a Facebook Page

Facebook tools for business

Get discovered with an Instagram Business account

Attract customers on Instagram

Create ads from your Facebook Page

Align your business goal to a campaign objective

Set up your ad creative

Create compelling ad visuals

The Facebook ad review process and policies

How to use Ads Manager to set a budget and a schedule

The Facebook ad review process and policies

Get discovered with an Instagram Business account

How to evaluate and analyse campaign results

Create ads from your Facebook Page

Get started with Ads Manager

Align a business goal to an ad objective

The three types of ad audiences

How to choose ad placements in Ads Manager

Choose the best ad format

Get started with the Facebook Pixel

Find campaign results in Ads Manager

Top reasons why a Facebook Page matters for your business

How to create a Facebook Page to grow your business

The essential guide to Facebook Page posts

How to evaluate your Page's performance

How to start fundraising on Facebook
Promote your business from your Facebook Page

Get started with Pages

Create your first post

Get started with events

Get started with groups
Instagram for business

How to advertise on Instagram
Growing your business with Instagram: What you need to know

How to connect with customers on Instagram
The power of commerce on Facebook and Instagram

Get started with Commerce Manager

Manage inventory with catalogues
Order fulfilment

The post-purchase experience

Account health
Establish your presence on Facebook and Instagram

Protect your account and stay safe

Distribute your content

Get started with Creator Studio

Get started with groups

Monetising your content on Facebook: What you need to know
The power of commerce on Facebook and Instagram

The essential guide to Facebook ads

How to advertise on Instagram

Use your platform for good

Distribute your content on Facebook: What you need to know
Get started with Creator Studio

Upload, compose and publish content in Creator Studio

Manage your Facebook and Instagram content in Creator Studio

Get insights on your Facebook content in Creator Studio

Get insights on your Instagram content in Creator Studio

Streamline your engagement through Creator Studio
Monetising your content on Facebook: What you need to know

How to earn money with in-stream ads

How to earn money with fan subscriptions

How to earn money with branded content

Get started with groups
How to help minimise business disruption during emergencies

Get started with cross-border solutions

Grow your business in Ramadan

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