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Optimise campaign performance with a conversion data partner
Work with a skilled partner to better understand how your ad campaigns are performing, and to optimise them for key business goals such as reaching the right audiences and decreasing CPAs.
How partners can help
Meta Business Partners are companies vetted and badged for their expertise in helping businesses advertise, sell and engage with customers across Meta technologies such as Facebook, Messenger, Instagram and WhatsApp.
Conversion data partners specialise in using API tools to connect your business's customer actions (both online and offline) to technologies such as Facebook and Instagram to help you better understand and help improve the performance of your ad campaigns.
Conversion data partners can:
Improve end-to-end measurement
Partners use APIs to enable direct connections between your marketing data and Meta's systems, to help you optimise ad targeting, decrease cost per action (CPA) and measure results.
Provide no-hassle API integrations
Partners have the experience to efficiently integrate the Conversions APIs and other APIs into your company's systems, without the need for a developer on your end.
Finding the right partner
Use our partner directory to find the right conversion data partner for your business. All our partners are vetted for excellence and have earned the Meta Business Partner badge.
Deep dive on Conversion Data
How partners can help unlock better campaign reporting with the Conversions API
The business problem
Meta Pixel is no longer enough to paint a full picture of the customer journey.
The Conversions API solution
- Ad personalisation
- Audience optimisation
- End-to-end measurement
The proof
¹ Based on 15 global experiments in H2 2020 across eCommerce, Tech/Telco, Financial Services, Education, Restaurants, Professional Services and CPG verticals.
