5 Considerations to Make Shopping Online Easier for Your Customers

To help you build out a seamless customer journey from end to end, we’ve put together tips and guidance for improving online transactions:

1

Is the experience mobile friendly?

People expect a seamless shopping experience when using their phones and other mobile devices — especially during checkout. Make sure the checkout process on your website is mobile-responsive, if not mobile-first. This also includes browsing products, adding items to cart and putting in the order. To double down on a mobile user experience, explore new opportunities like Facebook Shops, which makes it easier for people to shop on their phones.

2

Can customers check out in as few clicks as possible?

A complicated checkout process can head to higher drop off rates. Requiring a shopper to add their job title or surname — which adds about two clicks or taps — or their date of birth — which adds up to 11 clicks or taps — could turn customers away. Take a look at your checkout experience and eliminate any unnecessary steps for the shopper.

3

How fast does your website load?

Slow load time on checkout pages can cause doubt in the mind of the shopper and force them to exit before they complete their payment. Improve your website’s page load speed, particularly in the checkout process.

4

Which payment methods do you accept?

Giving customers more ways to pay can help increase sales online.Accept local, modern and multiple payment options, like ApplePay, to reach more consumers. Learn more about checkout on Facebook or Instagram or how to set up Facebook Shops with checkout.

5

What is your return process?

Some of your customers may want to return their purchases. Make this as simple as possible. Try including a page on your website describing the return process in detail or offering a prepaid return label. Learn more about returns in Commerce Manager.

Ask these questions of your own business and think about what you do well and where you can improve. Once you’ve made some improvements, you’ll want to bring customers to your online shop so they can enjoy your newly optimized shopping experience. To attract new and existing customers, try running an ad that showcases the benefits of your products and creates additional interest with something like a limited-time offer. Here’s an example of what this looks like: