Culture Rising

At the same time, people's conversations show an unrelenting quest for joie de vivre (, +5,834%)¹ – the joy of living – and a vibrant world in which the boundaries between different cultures are dissolving (through food, music and more). They also capture how we are redefining purpose (, +142%) in all of its forms: environmental, economic – and, of course, human.¹

And then there's the part of the story that's still unwritten: In a telling sign of these times, the term TBD (, +34%) is actually trending. That's your opportunity, because you're not just an observer – you're the main character. You get to shape what comes next.

This trend report is intended to guide you on that journey. Meta Foresight has brought to bear our unique understanding of what matters to more than 3.7 billion people who use Meta technologies around the world. We've consulted experts, analysed over 4 million global conversation trends, fielded a global survey among 21,000 people in seven countries and triangulated it all through our unique foresight analysis.

This report is where all that work is distilled into 20 trends. As marketing leaders and brand strategists, it's critical for us all to understand these cultural shifts and what's driving them so that we can respond to changing values, needs and desires in a way that creates relevance, meaning and growth. We hope this map sparks fresh thinking, new innovations and bolder solutions, so you can meet the future on your terms. Welcome to Culture Rising 2023.