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chevron-downSocial good for business
Change the world, drive a meaningful business.
Unlock a better future for your customers, your business and the world.
Giving season
Creative for social causes
See how creative can spark emotion – and action.
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Creative for social causes
Get tips to create ads that drive more action.
Case study
iHeartDogs reaches dog lovers over the holidays.
Case study
Love Your Melon increases sales and efficiency.
The future of social good is bright.
There's never been a better time for businesses to drive change.
65%
of people surveyed state that how well a brand responds to the COVID-19 pandemic will have a huge impact on their likelihood to buy the brand in the future. 1
28%
of shoppers surveyed across 12 key markets encouraged others to buy a product after learning about a business's values, causes or practices, on average. 2
Make an impact today.
Achieve your business goals and create meaningful change by leveraging Meta technologies and insights.
Build a community for a cause.
Starting a social good initiative through a fundraiser on Facebook can motivate action and create loyalty for a cause with your customers. Get the word out with a donate button on Facebook Live and Instagram Live, or add a fundraiser sticker to Facebook Stories or a donation sticker to Instagram Stories.
Amplify your brand and impact.
Whether you want to build your brand and awareness for a cause, donate proceeds from sales with Facebook Shops or Instagram Shops, or start a conversation about a cause with your customers on Messenger or WhatsApp, there are all kinds of ways to drive real-world impact while achieving your business goals.
Show up where and when it matters.
With advancements in communication, moments create new avenues for marketers, planners and creatives looking to connect with these once-a-day, once-a-year and once-in-a-while moments. Find a moment such as Giving Tuesday, Ramadan or Pride Month when your business can connect with customers and communities who share the same values.
Meta Blueprint
Learn how you can take action today.
View course
Businesses are making an impact.
Stories like these inspire and motivate us to make a change in the world. See how businesses like yours are driving social good with Meta technologies.
We're committed to accelerating progress.
We believe that everyone should be able to innovate and grow. By bringing economic productivity and business equality to the forefront, we're supporting the United Nations in achieving Sustainable Development Goal 8, so we can build an accessible, sustainable economy for all by 2030.
Programmes and resources
- Plan your social good initiative.
- Discover ways to get started.
- Prepare your business for social good.
Change starts here and now.
With Meta technologies, you can unite customers around a cause, inspire real change in the world and grow your business.
