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chevron-downHost live events on Facebook and get paid.
Learn how to connect with customers on Facebook Live and create, host and collect payments for your event with paid online events.
STAGE 1
Create premium experiences and charge a fee with paid online events.
Set up, host and collect payment for your event all in one place with paid online events from Facebook.
A single platform for your virtual services
Whether you're looking to take your existing services online or create entirely new experiences, paid online events can help you:
- Make money and grow your business
Invite people to your classes, workshops or other events and charge a fee for admission. - Expand your audience
Open up your events to the world. Expand your reach beyond your local area by taking in-person events virtual. - Save time and get discovered
Create, host and collect payment all where your customers are. Host your event on Facebook Live or connect to a third-party platform.
If you don't want to charge a fee for your experience, or you want to continue to host events on another platform, you can still create a Facebook event from your Page and use it to drive awareness.
STAGE 2
Get the word out about your event.
Share your event on Facebook and Instagram to drive awareness and excitement about your event or service.
Drive awareness and stay top of mind
Share your event for free on Facebook and Instagram with posts and stories. Keep people in the know about upcoming events or share other updates.
Build community
Groups can not only help you build awareness but also community around your upcoming event or session. Contribute to conversations and share your events with people interested in your industry or what you do.
STAGE 3
Advertise your event on Facebook
Help drive attendance and increase ticket sales by promoting your event from your Facebook Page.
Promote your event directly from your Page
While you can always create an event on Facebook for free, event ads can help you:
- Spread the word
Share information about your event and reach more people who might be interested in your business. - Get RSVPs on Facebook
Encourage people to respond to your event so that they receive updates and reminders. - Increase ticket sales
Reach new people who are likely to be interested in your event or share a new event with your existing customers.
STAGE 4
Broadcast straight from your Page with Facebook Live
When you're ready to host your event, easily connect with customers directly from your Page.
Manage all aspects of your event in one place
From classes to conversations, Live can help you share experiences that bring your community closer. Whether you're using free or paid events, going live can help you:
- Stay connected to your customers and followers. Use Live to keep hosting the events that you used to host in person, or create entirely new ways for customers to engage with you.
- Entertain and educate your audience with live performances, interviews or exclusive events.
- Build and strengthen relationships by sharing key updates, hosting Q&A sessions or bringing customers behind the scenes to get to know your business.
See tips for setting up your live and get started with these five quick ideas for going live.
51%of businesses report increasing online interactions with their clients.
36%of personal businesses that use online tools report that they are conducting all their sales online.
35%of businesses that have changed operations have expanded the use of digital payments.
Of respondents surveyed from Facebook's state of small business report, May 2020.
For small businesses such as mine, you need to think about what your clients and customers need during this time, and how you can pivot your business to align in this changing market.
Ready to host an event?
Get set up and start spreading the word about your first paid event.
