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Build deeper relationships with customers on Messenger
Start quality conversations and discover new customers with tools that help you instantly respond to messages.
on this page, you’ll discover how to
Make the most of your conversations
First impressions matter. Invite customers to message you and be available to answer questions about your business that could help lead to your next sale.
Help your business stand out with these best practices
Here are some tips to get more conversations that matter and deepen your customer relationships.
Be yourself when messaging
- Customers are more likely to form a relationship with your business when you use a friendly and conversational tone.
- Use short words and sentences. Stick to everyday language.
- Get to the point quickly. Provide the right level of information upfront to reduce back-and-forth.
- Personalise your message by including customers’ names.
Reply as soon as you can
- We recommend responding in five hours or less.
- Setting a welcome and away message can help improve your response rate.
- Show that you’re trustworthy and ready to chat with a
Very responsive to messages badge.
Businesses that responded to messages within five hours got 3.8x more valuable messages from customers on average compared to those who didn't*.
Hear from a business like yours
By using custom welcome messages and FAQs, Lalo saw stronger opt-in rates on Messenger
"Messenger gave us an opportunity to better connect with our customers, personalising their shopping experience and helping them get what they needed."
- Michael Wieder, Co-founder,
President & CMO, Lalo
Find your next customer with ads that click to Messenger
Use ads that click to Messenger to get discovered by new customers and start more meaningful conversations that lead to more sales or appointment bookings.
Get started from your Page
- Choose an existing post to boost, or create a new ad.
- Choose Get More Messages as your ad objective to reach more people who are likely to message you.
Set your budget
- Make sure your ad runs for at least seven days to find the audience that is right for you.
- Let Facebook help you determine your budget.
Build creative
- Create your ad with compelling text, clear headlines and high-resolution images or videos.
- Mention in your ad copy that clicking “Send Message” will start a conversation with your business.
Find your audience
- Use categories like interests to define your audience.
- Starting with an audience between two to ten million can help you find your ideal customers.
*Source: Facebook data for businesses in APAC, EMEA, LATAM, NA, Aug 2021–Oct 2021.
Connect with more customers today.
Build deeper relationships and answer customer questions that can lead to sales.
Get Started
