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chevron-downResponding to coronavirus (COVID-19):
For restaurants and cafes
We recognise this uncertain time can create unique challenges for restaurants and cafes. That's why we're working to provide helpful information and support during this time, and have created this resource with examples of how businesses can adapt and respond.
Here are four things your business can do to adapt and respond:
01 Stay connected with your customers
Share updates
Share important information with your customers using email, your website, Facebook Page, Instagram Business Profile or however you typically connect. You can update your business hours on your Facebook Page or let customers know about temporary service changes such as pick-up, delivery, online services or temporary closure.
Answer questions
Let customers know that they can call, email or message you with questions or to place an order.
Facebook groups
Explore small business takeaway groups in your area. Many communities are using Facebook groups as a way to surface restaurants that are open for takeaway, to connect with other restaurant owners or to share their favourite spots.
Post creative content
Keep your business front of mind with customers by posting regularly about your hours, menu or daily specials. Encourage takeaway orders for special occasions such as birthdays or celebrations. You could even try hosting short cooking demonstrations by going live on Facebook or Instagram.
02 Consider ways to keep your business running
Many restaurants have been forced to adjust their business model as they rely on other means such as takeaway orders to survive. We know that this can be a challenging adjustment and wanted to share some new features that may help.
Takeaway or curbside pick-up
Whether this is a new or existing offering, let customers know how they can contact you to place orders. You can create a post featuring your daily special or menu, your contact information and when you're accepting orders. You can also download ready-made post templates here.
Online food ordering
Learn more about food ordering options on Instagram and see partners available in each country. We've also added interactive stickers in Stories to help you share these updates in a fun and engaging way.
Gift cards
Get set up to offer digital gift cards on Facebook or Instagram so people can easily discover and support your business. Create a post about your gift card or create a story to generate even more awareness.
03 Keep yourself safe and informed
Stay up to date by following credible, official sources such as the World Health Organization (WHO), so you can safely adapt how you do business, and keep your employees and customers informed.
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