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chevron-downResponding to coronavirus (COVID-19):
For salons and spas
We recognise this uncertain time can create unique challenges for salons and spas. That's why we're working to provide helpful information and support during this time, and have created this resource with examples of how businesses can adapt and respond.
Here are four things your business can do to adapt and respond:
01 Stay connected with your customers
Share updates
Share important information with your customers using email, your website, Facebook Page, Instagram Business Profile or however you typically connect. You might include information about your availability, hours, measures that you're taking to keep your staff and premises safe, or share your menu of services and pricing. You can update your business hours on your Facebook Page or let customers know about temporary service changes such as pick-up, delivery, online services or temporary closure.
Answer questions
Let customers know they can call, email or message you with questions. You can consider adding answers to top questions directly on your website, or use the following to save time when responding to frequently asked questions on Facebook, Instagram or WhatsApp Business:
02 Consider ways to keep your business running
Gift cards or credits
If you have to close temporarily, consider offering gift cards or a discount on future visits as a way for others to support you during this time.
If your product inventory is limited during this time, you could:
- Talk about the products that you do have in stock, or ones that are comparable to your out-of-stock items.
- Create future demand by encouraging pre-orders for when items come back in stock.
Online purchases
You might consider using an e-commerce solution or online shop or marketplace to sell your products, gift cards or enable clients to prepay for future visits.
03 Keep your employees safe and informed
Stay up to date by following credible, official sources such as the World Health Organization (WHO), so you can safely adapt how you do business, and keep your employees and customers informed.
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