What are call ads on Facebook and Instagram?

Call ads allow you to translate the spark of interest into a direct channel of communication with your business. They are designed to help generate more high quality calls at a lower cost per quality call. With just one click or tap on your ad, potential new customers can connect with your business directly to inquire about your product or services over the phone. This means you can convert qualified leads into satisfied customers where people are discovering the products or services they need or are considering.