Collaborative ads

Enable retailers and brands to create campaigns together that reach more shoppers and drive sales.

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Down arrow – Facebook collaborative ads overviewOverview

What are Facebook collaborative ads?

Collaborative ads create efficient and effective partnerships between retailers and brands. These ads allow brands to run performance marketing campaigns for their products, and in turn these ads direct traffic to a retailer partner's website, mobile app or store to complete the purchase.

Collaborative ads help brands increase sales of their products and make it easy to measure and optimise the effectiveness of their advertising.

Learn how
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example of a sponsored facebook ad post of home care products from @Spruce's facebook page
example of a sponsored facebook ad post about best-selling beauty products from @Feroldi's
example of a sponsored facebook ad post about latest fashion trends, with a bag for sale from @feroldi's
Down arrow – Stats about Facebook collaborative adsCollaborative ads by the numbers
+12%

Median increase of attributed traffic seen by global retailers one month after adding their first brand connection. 1

+10%

Median increase of attributed conversions seen by global retailers one month after adding their first brand connection. 2

2.37X

Median return on advertising spend seen by global brands using collaborative ad campaigns running product catalogue sales. 3

Down arrow – Facebook collaborative ads key featuresKey features
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