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chevron-downConversions API
Unlock robust targeting data to maximise your marketing performance.
What is the Conversions API?
The Conversions API helps you improve your marketing by creating a direct connection between your marketing technology and Meta's platform, providing you with more complete data to better optimise your ads. Watch the video above to learn why you should set up the Conversions API and how to get started.
Key features
The Conversions API by the numbers
lower cost per result
Advertisers that set up the Conversions API with the pixel experienced on average a 13% cost per result improvement.1
additional purchase events
Large global advertisers who set up the Conversions API with the pixel experienced on average 19% additional attributed purchase events.2
Get Meta's must-have guide to leveraging first-party data with the Conversions API.
Learn how to maximise your performance on Meta technologies with advertiser first-party data strategies that can help you increase conversion rates and improve customer satisfaction.
Useful resources
Resources to learn more about the Conversions API
- Adapt successfully to changes in advertising.
- Improve ad performance with the same privacy controls and choices.
- Benefit from privacy-enhancing technologies.
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