Make your shop more discoverable with high-quality product information in your catalogue.

Required

• Include at least one image per product.
Use JPEG, PNG or GIF format up to 8 MB.
Match the title and description of the exact product for sale.
Do not include offensive content such as nudity, explicit language or violence.
Product images display in square (1:1) format. The minimum image size is 500 x 500 px.

Recommended

• Include four or more unique and relevant images per product.
Include a mix of different types of images that show the product from different angles.
Make sure that your primary image is a clear shot that captures your entire product.
Make it clear which product you're selling in the images you provide.

Discouraged

• Less than two images per product.
Blurry, low resolution or featured with a bad background.
Text, such as calls to action or promo codes, time-sensitive information, watermarks.
Featured at an angle that is difficult to see the main features or include multiple products that you're trying to sell.

Required

• Include the price of the product.
Format the price as a number, followed by a space and then the 3-letter ISO 4217 currency code.
Always use a full stop (".") as the decimal point, not a comma (",").
Don't include currency symbols such as "$".

Recommended

• Keep pricing up to date and in sync with your product page on your website.

Required

• Include the current availability of the product. Supported values: in stock, out of stock. Note that if any product is out of stock, it appears as out of stock in your shop and doesn't appear at all in ads.

Recommended

• Keep availability up to date and in sync with your product page on your website.

Required

• Use plain text.
Descriptions should be between 30 and 5,000 characters.
Use correct grammar, punctuation and spelling.
Descriptions must not be ALL CAPS.
Match the product title with the correct product image.

Recommended

• Provide only information related to the product. Include unique product benefits and not just technical features.
Make your product descriptions concise and easy to read.
Select the rich text description field to use HTML formatting.

Discouraged

• Links within product descriptions.
Excessive punctuation such as "!!!".
Delivery or company information. Include these in their appropriate fields.
Phone numbers or email addresses.

Recommended

• Give the most specific category option possible for your product.

Recommended

• Products within the following categories should have the following category attributes:
  • Clothing: colour, material, size, pattern, shoe width (for shoes)
  Beauty: ingredients, volume where applicable
  Home: colour, pattern, dimensions, material

Required

• Your title should have a maximum length of 150 characters. We recommend that you use under 65 characters.
The title should read naturally without extra words or keyword stuffing.
Describe the product accurately.
Avoid profanity and offensive language.

Recommended

• Match the title to the product title on your website.
Use a clear title that represents how a buyer would describe your product in less than ten words.
Include meaningful and product-identifying attributes such as strong brand names, age group, gender, size, colour, size type or personalisation options.
Start with the most important information first, especially if it's not visible in the image.

Discouraged

• Be the same as the product description.
Using ALL CAPS for words, phrases or entire titles. People may associate all caps with spam or misleading marketing.
Extra words or keyword stuffing.
Symbols such as ! * ?.
Special characters such as ░ À ╠ § because they may appear differently.
Promotional messages such as "Sale" or "Free Delivery". Titles should only describe the product itself. Add other information in appropriate fields.
Subjective phrases such as "Hot product", "Bestseller" or "Great Gift".

Recommended

• If you sell multiple variants of the same item, such as different sizes or colours, set up variants in your catalogue so they display correctly.

Recommended

• Include the brand name, unique manufacturer part number (MPN) or Global Trade Item Number (GTIN) of the product.
Only enter one of these, not all of them. For GTIN, enter the product's UPC, EAN, JAN or ISBN.
Character limit: 100.

Required

• Include a unique content ID for the product. Use the product's SKU if possible. Each content ID must only appear once in your catalogue.
Character limit: 100.

Required

• Include the accurate condition of the product. Supported values: new, refurbished, used.