Press

"Today, the social network announced it’s rolling out dynamic ads for flights. The updates, which arrive just as the travel season gets underway for the summer, will let marketers target a person across devices based on route, schedule and price (for example, if a consumer searches for flights to California over Memorial Day, an airline could re-target the person with an ad for that flight). And it’s likely no surprise to hear it’s happening increasingly on mobile. According to new research from Facebook IQ, 93 per cent of conversations happening on mobile devices last summer."

"Warner said that data from summer 2016 showed that 93 per cent of conversations on Facebook and Instagram were taking place on mobile, with travel being one of the top topics discussed. Facebook IQ research has also demonstrated how 85 per cent of travel is planned on a mobile device, and when people start planning their trips, 50 per cent reach for their phones first."

"L'étude révèle que sur Instagram, les amateurs de tendances beauté ont en moyenne 245 followers (soit 2,5 fois plus que la moyenne) et suivent plus de 486 comptes (4 fois plus que la moyenne). (…) Vous le voyez donc, l'audience beauté sur Instagram est active, influente et engagée ! "

"Dans un rapport intitulé « Mobile Makeover », Instagram révèle ce que les internautes préfèrent regarder sur sa plateforme en terme de beauté."

"Today, messages of beauty don’t only come from runways and glossy magazine spreads, but from peers, networks and influencers," said Amy Cole, head of product marketing for emerging markets in EMEA at Instagram.

"Today, messages of beauty don’t only come from runways and glossy magazine spreads, but from peers, networks and influencers," said Amy Cole, head of product marketing for emerging markets in EMEA at Instagram.

"From selfies to shelfies, whether you’re looking for make-up ideas or product recommendations, Instagram is likely to have the answer... When it comes to make-up, the majority of posts are either are about nails (26%), eyes (21%) and lips (21%)."

"A recent study by Facebook IQ found that 62% of frequent diners and 41% of occasional diners reported their friends' photos and videos of fast-food restaurants made them want to visit those establishments." pg.18