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Meta ads
Audience ad targeting
How to find people most likely to respond to your ad.
What you'll learn:
How to create an audience
Learn how Meta shows your ad to the right people online. Decide who sees your ad and where they see it.
How to define your audience
Learn about broad vs detailed targeting options to ensure that your ad reaches the ideal amount of people.
Determine which audience type is best for your campaign
Find who you want to connect with during your campaign.
Audience
Reach the people who want to hear from you.
You decide who sees your ad and where. Create the online audience based on the traits of who you want to see your ad, and narrow down your ad's audience by interests, gender or location and use ad targeting to find the people who are most likely to take action. Once your ad starts running, our system will learn who is engaging with it and, over time, narrow your audience so you reach more of the right people.
Define your target audience
Think about characteristics that your current customers have in common, such as demographics, location and interests. Then, broaden or narrow that audience based on your population size.
Build and refine your audience.
1. Create an audience
As you create your target online audience, keep an eye on the audience meter, which will let you know whether your audience is too specific, too broad or just right.
2. Start broad
Our ad delivery system works best when your audience size is between 2 to 10 million people. With a bigger audience, the auction will have greater opportunities to deliver ads, observe outcomes and optimise. Consider the location, age and gender of the customers that you want to see your ads.
3. Add more details
Using detailed targeting such as adding 'interest' targeting may lead to smaller audiences, but it may also help better target your ads to an audience more likely to respond to your ads. We recommend using interest targeting only if your audience is at least 2 million people.
Who do you want to connect with during your next campaign?
Ready to get started?
Available on desktop and the Ads Manager app.
