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Ad objectives
Lead ads
Use lead gen ads to gather information from new contacts across Facebook, Instagram and Messenger, and move them through the buying process.
Choose your lead advertising strategy
Messages
Generate and qualify leads via chat. Create an automated chat template to customise your question and answer flow directly in Messenger or Instagram Direct.
Learn moreInstant forms
Use an Instant Form to get contact information from interested customers, get sign-ups or provide offers. These ads for lead generation are a great way to grow your customer base.
Learn moreCalls
Get more calls from customers. Encourage people to call your business to place an order, receive more information or schedule an appointment.
Learn moreReady to get started?
Available on desktop and the Ads Manager app.
