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Ad objectives
Sales ads
Find people across Facebook, Instagram and Messenger most likely to purchase your product or service. This objective is best to get new customers and increase sales on your website.
Choose where to begin:
Before you start
Integrate the pixel tool before you begin your campaign.
You can add this small piece of code to your website to measure customer actions and improve results by optimising advertising spend.
Conversions
Drive new customers to your website and optimise for specific conversion events such as add to basket, registration and checkout.
Learn moreCatalogue sales
Optimise your campaign with Advantage+ catalogue ads, where you can scale your creative and personalise ads for every potential customer. To get started, create a catalogue and add your inventory of products to Facebook or Instagram.
Learn moreOptimise your sales campaigns.
Making these five changes to your ad campaigns can help increase ad performance, lower cost per action and connect your ads with people who are most likely to buy.
Learn moreReady to get started?
Available on desktop and the Ads Manager app.
