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Meta ads
Expand your ad creative strategy
Enhance ad performance through adoption of new formats, placements and mediums.
What you'll learn:
Ad placements
Choose where people will see your ad.
Ad formats
Stay competitive with new formats and a mixed format creative strategy.
Visual design
Share what makes your brand unique with high-quality creative concepts.
Placements
The places where you can run your ads are called Placements. You choose where your ads appear – on Facebook, Messenger, WhatsApp or Instagram. This depends on the objective that you choose when you create your campaign, as well as your ad type and settings. We recommend selecting six or more placements. Keep in mind that not all placements are available for every ad objective.
Visuals and messaging
Share what makes your brand unique.
High-quality visuals and compelling messages can grab people's attention and help make your ad more relevant so it can perform better in the ad auction.
Ready to get started?
Available on desktop and the Ads Manager app.
