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One of the primary ways in which people discover new products and offerings is through mobile video. But when they're ready to browse more or make a purchase, they expect a clean and fast-loading mobile experience.
Collection is an ad format that lets people move from discovery to purchase in a smooth and immersive way. Each collection ad features a primary video or image with three smaller accompanying images below in a grid-like layout. Customers who tap on your collection ad to browse or learn more will be seamlessly taken to a fast-loading visual post-click experience powered by Instant Experience – all without leaving Facebook or Instagram.
Find the right template for your collection ad.
Instant Storefront
Use this template when:
- You have a catalogue of four or more products.
- You want to display your products in a grid so that people can browse them in one place.
- You have one main video or image to highlight, followed by related products.
- You want to drive people to your website or app to make a purchase.
- You want to dynamically organise products from your catalogue into relevant groupings, such as "Suggested for you" and "Most viewed".
Instant Lookbook
Use this template when:
- You want people to see your products in action.
- You want to create a digital version of an existing print catalogue.
- You want to tell a strong brand story while also encouraging product sales.
Instant customer acquisition
Use this template when:
- You want to drive conversions on your mobile landing page.
- You want people to take a specific action on your website or app.
- You have high-quality images or videos that show off your offerings.
Learn to create a collection ad to sell products on the Advertiser Help Centre.
Get more out of collection ads with video.
Ready to show your ads to the world? Get details and specs for collection ads.
There's a mini production studio inside your phone.
Your phone is a small but mighty tool. Get tutorials for making thumb-stopping videos on a budget, and see the apps we recommend for creating video on mobile.
