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chevron-downWhat type of ads can you run on Instagram?
Instagram offers inspiring and seamless ways to tell your story. No matter what type of business you are, there's an ad format that can help you reach your marketing goals.
Photo ads
Tell your story through a clean, simple and beautiful creative canvas. Photos can be square, landscape or portrait.
Video ads
Get the same visually immersive quality as photo ads, with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long.
Carousel ads
Add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.
Stories ads
Ads on Instagram Stories provide a creative, engaging and immersive full-screen ad format built to drive action and powered by Facebook's advanced people-based measurement solutions that you know and trust.
Ads in Explore
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow.
Get to know the Instagram ad formats on the Advertiser Help Centre.
Getting started with ads on Instagram is quick and easy.
If you're new to advertising on Instagram, here's how to get started.
1. Convert your profile to a business account.
You must set up a business account to run ads on Instagram. It's free and takes just a few steps.
2. Choose a photo or video for your ad.
You can promote a post or story that you've already shared, or create a new post or story which can then be promoted.
3. Set up your promotion.
Set up your ad with a destination, audience, budget and duration. You have options to customise your promotion your way, or you can use Instagram's automatic options to get up and running quickly.
4. Publish your ad.
Now that your ads are ready to go, tap Create Promotion. You'll receive a notification when your ads are approved and ready to run.
For step-by-step instructions on how to set up an Instagram ad in Ads Manager, visit the Business Help Centre.
You can buy and run Instagram ads in three ways.
In the Instagram app
The easiest way to run ads is by promoting posts that you've shared on Instagram. Just select the post you want to promote, and then track how many people are seeing and interacting with your promoted post.
Ads Manager
Ads Manager uses the same powerful advertising tools as Facebook. You can set up, make changes and see results for all your Instagram campaigns, ad sets and ads in one place. Ads Manager is available on desktop and mobile.
Instagram Partners
Learn the basics about advertising on Instagram on the Advertiser Help Centre.
