How to create Instagram ads in Meta Ads Manager

When you're ready to run Instagram ads, start in Meta Ads Manager and select Instagram as a placement. You can use your Facebook Page or a connected Instagram professional account (if you have one) to run ads on Instagram.

• You must have a professional account on Instagram.
• If you'd like to connect your Instagram professional account to Ads Manager, you can add it to your Meta Business Manager or connect it through your Page's settings.
• Prepare images or videos that you'd like to include your ad.
• Determine which Facebook advertising objective aligns with your marketing goal.

To select Instagram as a placement for your ads:

1. Go to Ads Manager.
2. Select Create.
3. Choose an objective that supports Instagram as an ad placement.
4. Select Continue.
5. Fill in the details for your ad set.
6. In the Placements section, you can select Manual placements and select Instagram to have your ads appear on Instagram. If you select Advantage+ placements, your ad will run across a variety of Meta technologies, including Instagram, to give you the best value for your ads.
7. Select Continue.

You have now selected Instagram as a placement. You can complete your ad by adding details for your ad's identity, format and related links. Once you have filled in these details, you will be able to preview your ad before submitting it for review. Once your ad has been approved, it will appear on Instagram.

• Add an Instagram account to your Meta Business Manager
• How to connect or disconnect an Instagram account from your Page
• Available objectives for Instagram ad placements
• Create an Instagram professional account engagement custom audience