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chevron-downGive people an interactive preview of your app with playable ads.
The playable ad format is an interactive video ad for Facebook and Audience Network for mobile app advertisers to drive higher quality and higher-intent users to install their apps with a try-before-you-buy experience.
What can you do with playable ads on Facebook?
Create an immersive preview.
Showcase your app or game with a lead-in video in News Feed or Stories that prompts people to play.
Allow people to test-drive your app.
Offer people the chance to preview your game directly from your ad before they install.
Find engaged players and customers.
Drive higher-intent players for your game or customers for your business.
Playable ads are an easy-to-create digital test-drive for your app.
Playable ads are made up of three parts.
Lead-in video
Playable ads begin with a short video of your demo, with "Try Now" below to indicate that your ad is interactive.
Game demo
When a person taps a playable ad, they will be able to play a short, interactive and full-screen demo of your game without having to install anything.
Call to action
A call to action lets people tap to install the app from the App Store or Google Play Store.
Learn how to create a playable ad in the Advertiser Help Centre.
Level-up your playable ads with these best practices.
Make sure that your video and demo match.
Accurately represent your app in your lead-in video and demo.
Keep your tutorial simple.
Let people know how to play in as few steps as possible – two seems to work best.
Show a call-to-action throughout the demo.
Give people the option to download your app at any time.
Test your creative.
Consider testing different copy and see what encourages more people to play.
Build, grow and monetise your games on the Facebook platform.
Deliver your game to the world with Facebook for gaming.
