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chevron-downAugmented reality (AR) for business
Help take your business to new dimensions with augmented reality.
Unlock big opportunities to reach customers in innovative ways.
Light up the world around you with augmented reality.
AR has fundamental traits that contribute to its unique ability to create a richer and more immersive experience. It's the first native to mobile format that has been built by creators from the start, enabling us to extend what's possible by building layers on top of today's reality. As we move into the era of wearables and head mounted displays, AR will only continue to grow and strengthen its impact.
See how brands are using AR in the real world.
We partnered with ten advertisers to understand the value of adding AR ads to their campaign strategies.
Explore how different AR solutions can help you reach your business goals.
We're investing heavily in driving continued consumer adoption of AR as well as building new ways for businesses to gain value from it across Meta.
Depth
The ability to detect real 3D space around users including walls, ceilings, objects etc.
Dynamic environment texture
This capability adds realistic lighting to the scene using AI, based on existing objects in the scene.
AR ads on Facebook and Instagram
You can choose the AR Experience template (as an Instant Experience) in Ads Manager and leverage AR content built with Spark's tools (e.g. face effects, mini games, product try-ons, world facing experience) to create an ad on Facebook and Instagram (in testing). You can then attach a website URL to the ad to drive conversions.
Ads for Instagram effects
We allow creators and brands to create custom AR camera effects with our free tool, Spark AR Studio. These effects can be published to Instagram, Facebook and Messenger. You can now drive traffic to your Instagram AR camera effects using ads.
Beauty try-ons
You can now work with leading AR beauty tech providers to directly upload lipstick AR effects to your Meta catalogue and publish to your IG shop to leverage virtual try-ons.
Get started with AR today by connecting with our trusted providers.
Our preferred providers have the technical skills and expertise to help you build your AR experience.
Bespoke AR effects
Hire a provider from our SPN Network, a global programme designed to help you build bespoke AR experiences with Spark AR.
Standardised AR effects
Hire one of our trusted technical providers to build a larger volume of standard AR effects. See a list of our trusted providers below.
