Brand safety and integrity

Building a safer future every day.

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We're putting in the work to create safer, more welcoming spaces across Meta technologies.

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There's more work to be done, but our efforts are already having an impact.

.07%

80%+

99.4%

of content on Facebook was identified as bullying and harassment in Q4 2023, or 7 views per 10,000 views of content.

reduction in the prevalence of hate speech on Facebook, from .10%-.11% in Q3 2020 to .01%-.02% in Q4 2023.

of content that we remove for violating our suicide and self-injury policy on Facebook is proactively identified with the help of artificial intelligence, before people report it.

Read the full report

Independent oversight

We're working with others to stay accountable.

Learn about the Oversight Board.

An independent ally for free expression online, the Oversight Board was created to answer any complex questions around content moderation.

Visit the Oversight Board website

Get details on our independent audit with EY.

To validate that our metrics are measured and reported correctly, EY conducted an independent assessment focused on the metrics in the Community Standards enforcement report (CSER). It found the calculation of the metrics in our Q4 2021 CSER were fairly stated, and our internal controls are suitably designed and operating effectively.

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Learn about our audit with the Media Rating Council (MRC).

As part of our ongoing commitment to online safety, we've begun an independent audit with the MRC to evaluate our monetisation policies and brand safety controls.

Explore our online safety efforts

Teen well-being

Focusing on teen Internet safety and well-being.

Meta is committed to building safe and supportive experiences for teens across our technologies. Discover the tools and controls available, as well as resources for parents and guardians to help teens manage their experiences on Facebook, Messenger and Instagram.

Learn more