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Boosting awareness for your clients helps people discover what they have to offer and think of their brand when it's time to buy. Use the following Facebook tools to get started.
How to build brand awareness
Create an online presence on Facebook platforms.
Create a Page or a business profile to access tools and products that can help you reach your business goals.
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1. Create ads for brand awareness.
The Brand Awareness objective helps your ads reach people who are most likely to remember them, and success is measured by the estimated ad recall lift (people) metric. You can use this objective with any ad format across Facebook and Instagram, as well as video ads on Audience Network.
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2. Choose the way your ads reach your audience.
The Facebook ad auction automatically delivers the most relevant and highest-performing ads from your campaign, but it's not your only choice. You can also use reach and frequency buying, or target rating points buying if you have an account representative.
Get started
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3. Optimise your ads for better recall.
Optimise your brand awareness ads to create lasting impressions. The ad recall optimisation delivers your ads to the people who are most likely to remember seeing them, based on behaviour signals and polling.
Learn more 
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4. Test your ads and measure your results.
See how your ads are performing with reports about brand awareness and perception across Facebook platforms and TV. The results from brand lift studies, ad recall lift metrics and split testing can help you improve your future advertising strategies.
Success story
Josh Cellars increases brand awareness and purchase intent over the winter holiday season.
11.5-point lift in ad recall
6.1-point lift in brand awareness
