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With the ad auction and Ads Manager tools, you're always in control of your campaign costs so you can reach customers across Facebook, Instagram and Audience Network on any budget. Learn how to create an ad, submit ads to the ad auction and have precise control over your campaign costs.
How to run effective Facebook ads on any budget
Create an online presence.
Create a Page or a business profile to access tools and products that can help you reach your business goals.
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1. Create an ad.
Use Ads Manager – our ad management tool, to easily create ads that run across Facebook, Instagram and Audience Network. From here, you can define your audience parameters, adjust your creative assets and set your bid strategy and budget to make effective campaigns that help you reach your business goals.
Learn more 
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2. Set your bid strategy and budget.
Using information that you provide in the ads creation process, the ad auction automatically shows your ad to the people most likely to be interested in what you offer. When your ad is shown or when people take your desired action, you'll only pay the price you bid or less, and never higher. You also have two options for setting your total budget: a daily budget or a lifetime budget that spans the length of your campaign.
Get started 
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3. Manage your costs for larger campaigns.
For ad campaigns targeting over 200,000 people, reach and frequency buying gives you predictable and controlled ad delivery at a locked price. It will also show the exact budget you need to reach your intended audience and deliver your ads at the price you booked.
And if you're switching from TV ads to ads on Facebook, Instagram and WhatsApp, the Targeting Rating Points (TRP) buying option lets you plan, purchase and get reports on your video campaigns just like you do with TV and other online video channels.
31% increase in return on ad spend
40% decrease in cost per purchase
