chevron-down
chevron-downBack to catalogue
Bring your business online with Instagram
This course prepares you to bring your business online with an Instagram business account.
This lesson prepares you to:
- Set up a business account on Instagram to help your business get discovered.
Helping your business get discovered
Business accounts on Instagram are free to use. Set up an Instagram business account to access additional tools, connect with customers, share information and help your business get discovered.
Little Lemon
Little Lemon is a restaurant that serves traditional Mediterranean food with a modern twist. Adriano, the owner, wants to establish a presence for Little Lemon on Instagram to share information, attract more customers and build relationships with people. To get started, Adriano needs to convert his existing personal Instagram account to a business account for Little Lemon.
Disclaimer: Little Lemon is a fictitious business designed by Meta Creative Shop. Any similarities to content produced by real-life businesses aren't intentional.
Little Lemon is a family-owned Mediterranean restaurant that serves traditional recipes with a modern twist.
Converting to an Instagram business account
Use an Instagram business account to share your business offerings and connect with people.
To get started, Adriano needs to convert a new or existing personal Instagram account to a business account. Follow these steps to set up an Instagram business account:
Once you've downloaded and installed Instagram from the Apple App Store or the Google Play Store, create a new Instagram account and follow these steps to convert it to a business account:
- When your Instagram account is active, navigate to Settings, tap Account and tap Switch to professional account at the bottom of the screen.
- Tap business and follow the prompts on the screen. This enables you to convert your personal account into a business account.
Review this detailed guide to learn how to set up a business account on Instagram.
The Little Lemon Instagram account now has access to additional features that Adriano can use to help more people discover the restaurant. Next, Adriano needs to complete his profile to keep his followers informed.
Now that you've set up your business account on Instagram, we'll show you how to complete your profile.
Key takeaways
- Convert a new or existing profile to a business account to establish a presence on Instagram.
Meta Blueprint
Course catalogue
Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Messenger, Instagram and WhatsApp.
