chevron-down
chevron-down
With the right remarketing tools, you can inspire people who have visited your business, website or app to take action or make a purchase.
How to re-engage customers with ads
Create an online presence.
Create a Page or a business profile to access tools and products that can help you reach your business goals.
1
1. Find people who are ready to take action.
The Meta pixel and SDK help you deliver ads to people who are already interacting with your business online. This practice is commonly called retargeting. The pixel tracks events such as ad clicks, website visits, add-to-cart activity and purchases – and the SDK gives you similar insights about in-app actions.
Learn more 
2
2. Create a custom audience for your retargeting campaign.
The custom audience is at the core of retargeting. You can manually create one from a list of customer names and information. Alternatively, you can use your pixel or SDK to automatically add people to one, based on actions that you're most interested in targeting.
Get started 
3
3. Personalise your ads.
Meet people where they are in their customer journey and with ads that match what they're interested in. Restart the conversation with sponsored messages to the people who have already engaged with your business, or try dynamic ads to automatically show the most relevant items from a catalogue.
4
4. Test your ads and measure your results.
Meta measurement can help your business understand which types of ads and platforms are getting the most engagement from your audience. Measure the impact of your ad spend with conversion lift tests and learn how testing and learning can benefit your business.
