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What is social engagement? Engagement refers to actions people can take on the content you share across Meta technologies—likes, shares, comments, video views or follows—and can help increase your organic reach.
How to increase engagement online
Create an online presence for your business
Create a Page or a business profile to access social media tools and products that can help you reach your business goals.
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1. Plan what and when you post.
Engaging your followers starts with sharing content that’s most relevant to them. Get ready to share timely updates about your business and learn more about trending conversations as you build out your social content calendar.
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2. Post consistently with interactive and immersive formats.
Both Facebook and Instagram offer a variety of ways to share updates and engage with your audience. Experiment with different post formats to find out what works best, and make sure to post consistently to stay top of the game.
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3. Invite people into the conversation.
Every social media post is an opportunity to get people talking about your business. You can also create, join and contribute to spaces where your customers come together and build community across Meta technologies.
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4. Learn about what’s working.
Once you’ve started sharing across Facebook and Instagram, take a look at how your social posts and Stories are performing. Apply what you learn to future posts and Stories.
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5. Consider ad solutions that can help boost engagement.
To further extend your social reach and increase engagement on Facebook and Instagram, try boosting or promoting a post that has performed well.
