Goal icon - Cross-border business

Cross-border business

Sell internationally with Meta.

A man in a store looking at items in a fridge – build brand awareness for your small business
People around the world are more connected than ever before – to each other and to businesses like yours. Help your business grow globally by advertising in new regions and locales.

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Step 1

1. Reach new customers in global markets.

Businesses can reach new customers anywhere in the world with a market expansion strategy. Use machine learning to help profitably and efficiently expand business across borders. By choosing a broader audience for your ads, businesses can let the system deliver ads to the most relevant people, regardless of where they are located and what is motivating their purchase.

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Step 2

2. Tailor your ad creative to resonate internationally.

Localise information like language, pricing and stock availability to help customers worldwide navigate from the ad to your site.

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Step 3

3. Create seamless purchase journeys.

Make it easy for customers to shop by offering delivery tracking, reasonable shipping time, easy returns and exchanges, and multiple payment and shipping methods. As you make the decision to expand your business globally, consider hiring a specialist to help you sell in international markets and increase online sales.

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Step 4

4. Help improve your marketing strategy through testing.

Measure the impact of your marketing efforts with A/B testing. Invest in measurement capabilities and learn about lifts and holdouts in Meta ads to help fuel performance and growth.

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Success story

Dose & Co enters a new cross-border market and achieves a 10.7-point increase in ad recall.

Six-point increase in campaign awareness

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