About restricted Meta Business Tools data

At Meta, we have policies around the kinds of information that businesses can share with us. We don't want websites or apps sending us certain restricted information about people.

Meta Business Tools data is data sent from advertisers to Meta technologies in connection with advertising, matching, measurement and analytics, including through the use of business tools, social plugins, login and certain APIs. The Meta Business Tools Terms outline the type of data that advertisers should not send to Meta via any of the Meta Business Tools.

Advertisers must comply with all applicable laws, regulations and industry guidelines, including having all of the necessary rights, permissions and a lawful basis for sending us and allowing us to use the business tools data.

Advertisers should not share Meta Business Tools data with Meta that they know or reasonably should know is either from or about children under the age of 13, or includes health or financial information or other categories of sensitive information. This includes any information defined as sensitive under applicable laws, regulations and applicable industry guidelines. While our system is designed to filter out potentially sensitive data that it detects, advertisers must ensure that their integrations do not send sensitive information to Meta.

Advertisers may use the Meta Business Tools to send information to Meta that personally identifies individuals (referred to as 'contact information'), such as names, email addresses and phone numbers, to help Meta match the data that advertisers share with user accounts on Meta technologies. However, such contact information must be hashed in a manner specified by Meta before transmission. Visit Meta for Developers for hashing instructions.

Use the Learn more section below for further guidance on some types of business tools data prohibited under Meta Business Tools Terms.

If you receive a notification that you may be violating the Meta Business Tools data policies, learn how to troubleshoot the issue.