About app events for Custom Audiences

App events help you understand how people interact with your app. It helps you to measure the performance of your mobile app ads and reach certain people who use your app by creating Custom Audiences.

For example, if you want to engage people who have downloaded your app and added an item to a basket within the app, but haven't made a purchase, you can use the Added to Cart app event.

Once you've set up your app to receive these events via the Facebook SDK, you can create a Custom Audience to reach people who fall into that category.

• About App Events
• Set up Facebook SDK App Events