Industry specifications for Meta Pixel and app SDK setup for ads

The Meta pixel, Facebook SDK for Android and Facebook SDK for iOS are tools that you can use to help optimise your Facebook ads. When you set up your pixel or app SDK, you choose which pixel and app events and parameters to add. Some industries and ad types have required or recommended events and parameters that you should add. For example, you must set up specific standard events and parameters to run Meta Advantage+ catalogue ads (formerly known as dynamic ads) for products.

Use these resources to learn about setting up your pixel and app SDK for specific ad types and industries.