Meta Business Help Centre

Self-check your video's monetisation status

Creator Studio tools have moved. You still have access to many of the same features to create, manage and monetise your content on Facebook through professional dashboard, and you can access all of your content across Facebook and Instagram on Meta Business Suite.

Your monetisation eligibility on Facebook is determined by three key factors:

How well your video follows our Community Guidelines: Our rules for protecting people who use Facebook against graphic, violent, hateful or overtly sexual content.
How well your video follows our Partner Monetisation Policies: Our rules for determining what content can and cannot be used for one or more of our monetisation products.
How well your video aligns to our brand safety standards: Our rules protecting advertisers from running ads in videos that they may not find appropriate for their individual brands.

To evaluate your own video, use the options below to measure it against our most important enforcement categories.

Important terms

Monetisable: Your video should qualify for ads from most advertisers and should not prevent you from using other monetisation products, such as Subscriptions, one-off payments and Meta Brand Collabs Manager.
Moderate:Your video may qualify for ads from a lower number of advertisers and could potentially be flagged if you're using Subscriptions, one-off payments or Meta Brand Collabs Manager.
Severe: Your video can run ads from a very limited number of advertisers and may prohibit you from using Subscriptions, one-off payments and Meta Brand Collabs Manager.
Non-monetisable: Your video cannot contain ads and will restrict your ability to use Subscriptions, one-off payments and Meta Brand Collabs Manager.

Basics

Community Guidelines:

These are the foundational rules for all content posted to Facebook. They deal with categories, such as nudity, violence, hate speech and illegal activity.

Monetisable: Your video contains no instances of nudity, overt sexuality, hate speech, violence, cruelty and graphic or illegal activity.
At risk: Your video contains some instances of lightly violent, graphic or sexually suggestive content
Non-monetisable: Your video contains one or more explicit depictions of graphic nudity, violence, hate speech, illegal activity or violence.

Learn more: About Community Guidelines

Formatting

Monetised videos need to avoid certain low-quality formats.

Monetisable: Your video contains no static images, static polls, slideshows, looping or text montages.
Moderate: Your video contains some static images, static polls, slideshows, looping or text montages, but they make up a small percentage of the overall video.
Non-monetisable: The majority of your video is comprised of static images, static polls, slideshows, looping or text montages.

Behaviours

Engagement bait

Monetised videos have to earn their engagement honestly.

Monetisable: Your video does not inauthentically entice viewers to like, share or react. Or your video contains a small amount of authentic engagement requests. Authentic engagement requests include: verbal requests for engagement from the on-screen host, talent or presenter.
Moderate: Viewers are repeatedly asked to like, share or react to your video. Or your video contains one or more inauthentic attempts to solicit engagement.
Non-monetisable: Your video has one or more inauthentic requests for engagement. These could include: gamified engagement strategies, engagement voting, offering incentives for engagement, visual or text-based requests for engagement.

Learn more: About engagement bait

Inauthentic content

Monetised videos should not contain false or misleading information and should be a good representation of the content that you typically post to your Page.

Monetisable: Your video is posted to your Page by an approved administrator. Your video is consistent with your Page's historical tone, topics and categories. Your video contains no instances of false news, misleading information or gratuitous clickbait.
Moderate severity: Your video contains one or more instances of potentially false news, misleading information or clickbait. Your video diverges from your Page's historical tone, topics and categories.
Non-monetisable: Your video contains one or more instances of definitive false news, misleading information or clickbait. Your video is a sharp diversion from your Page's historical tone, topics and categories.

Learn more: About inauthentic content

Debated social issues

Personal attacks

Quick check: ask yourself the following questions to keep your videos as monetisable as possible

Is a debated social issue the main focus of my video?
For example: Do I discuss any of the following in a derogatory or inflammatory manner: race, gender, immigration, government, political affiliation or sexual orientation.

Video content: Ask yourself if your video includes any of the following:

Statements of harm: Instances where harm is threatened or supported. For example: "they should die/it wouldn't be bad if they were injured"
Degrading physical language: Specific terms or descriptions that suggest that an individual's physical appearance or characteristics are deficient or inferior. For example: "It's disgusting how fat and ugly that person is"
Statements of negative ability: Specific terms or descriptions that attack an individual's lack of talent, skill or proficiency in a given area. For example: "It's funny how bad that person is at their job/that person is one of the stupidest people I have ever met"
Negative character claims: Specific terms or descriptions that attack an individual's mental or moral qualities. This encompasses: disposition, temperament, personality, mentality etc.
Expressions of extreme contempt or disgust: Strong statements at the expense of others. For example: "I really hate that guy/she shouldn't be allowed to exist"
Attacks on individuals or groups of people: This could include nationalities, ethnicities, ideologies, religions, political affiliations and more.
Slurs and other forms of degrading speech.