About ad creation in Meta Ads Manager

Meta Ads Manager is a unified ad creation tool that you can use to create and publish ads to Facebook, Messenger, Instagram and Meta Audience Network.

• Campaign level: This is where you select the ad objective, or overall goal of your campaign.
• Ad set level: This is where you define the audience that you'd like to reach, choose your ad placements, determine a budget and set a schedule.
• Ad level: This is where you'll design the ads themselves. You can choose your ad format, upload images and video, and add text, links and more.

• Create your campaign: From the main table in Ads Manager, select Create to open the Create new campaign window. In this window, you'll select the objective for your new campaign, ad set and ad. You can also use existing campaigns, ad sets or ads to create new ones.
• Refine your settings: Select Continue to move on to the editing pane and choose details such as your audience, placement, ad format and more.
• Publish or save as draft: When you're ready, select Publish or Close to save your draft.

For example, if this is the first time you have created an ad for your business in Ads Manager, you might choose the engagement objective. This objective will show ads to people who are most likely to engage with your ad or be interested in your business. To start, select +Create. Choose the engagement objective and then click Next to enter the editing pane. You'll progress to the ad set level, where you'll use your knowledge of your customer base to define your audience characteristics. Select Next to go to the ad level where you'll choose images or videos and write engaging text. Finally, Publish your completed ad.

Go to Ads Manager. Select Create to get started.

Note: Ads Manager also gives you access to advanced ad creation tools in one place, including ad duplication and bulk ad uploads.

• Choose the right ad objective
• Create a campaign in Ads Manager
• Create an ad set in Ads Manager
• Create an ad in Ads Manager