Create an ad in Ads Manager

To create an ad, go to Ads Manager and select Create to get started. To do this, create a complete campaign and ad set before you publish an ad for the first time. If you prefer to use an existing campaign or ad set, learn to create a new ad with an existing campaign.

Choices that you make at the campaign and ad set levels affect the options that you see when you create your ad. Facebook uses those choices to make your campaign more effective. The objective you choose at the campaign level affects your ad format options. To learn about the different ad formats and requirements, visit the Ads Guide.

The first time you publish an ad, you'll be asked to enter your payment information.

1. Create a campaign and ad set.
2. Enter a descriptive name in the ad name text box.
3. Select a Facebook Page and Instagram account to represent your business. All ads are required to have an associated Facebook Page.
4. Select an ad format. Choose from a single image or video, carousel or collection.
5. Choose your media.
   • For the single image or video ad format:

     1. Select Add media to upload new media or choose from previously uploaded images or videos.
     2. Select Create video to choose from several templates that use your images to create a video. Learn more about video creation with Facebook tools.
   • For the carousel format:

     1. Select image to upload new media or choose from previously uploaded images or video.
     2. Add an optional headline and description. Also, add a website URL. Do this for each card in your carousel.
     3. A carousel requires at least two cards. To avoid errors, remove any extra cards that you don't need.
   • For the collection format:

     1. This format requires a catalogue. Create a catalogue.
     2. Choose to show your catalogue products dynamically or choose up to four products to feature manually.

   You can + Upload media or choose media from your account, from your Facebook Page or Instagram account or from Media Library.

6. Depending on your previous selections, you may have other options. For example, you may be able to add a call-to-action button or choose a pixel.
7. Preview your ad and select Publish.
   • To see how your ad will look across different placements, select the placement thumbnails alongside your ad preview.

• Create a campaign in Ads Manager
• Create an ad set in Ads Manager
• Create an ad with dynamic ad formats and creative