About the traffic objective in Meta Ads Manager

The traffic objective is designed to send people to a destination, such as your website or app.

Choose the traffic objective if you want to:

• Send people to your website or app.
• Increase conversations on WhatsApp or Messenger
• Encourage people to call your business.
• Show your ad to people most likely to click it.

For example, if you're having a flash sale in your shop or want to send potential customers to a web page that describes your services, this may help drive traffic to those destinations.

• About ad creation in Ads Manager
• Platforms and ad formats supported by objective
• Available ad placements by objective